The latest news from Technical Marketing Ltd http://www.tmlserver.co.uk/tmlnews.nsf/newslist!OpenView http://www.technicalmarketingltd.com/grafix/TMLlogoRSS.gif http://www.technicalmarketingltd.com 88 25 http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/22EDDED49A1B7B95802576B10039C5CC!OpenDocumentIn these times of economic gloom sound marketing advice, based on research, is to maintain the marketing activity while the financial management tendency, based on prudence, is to cut marketing expenditure.http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/7CFB078E9C08524C802576DC003B75BB!OpenDocumentWhen major engineering projects go wrong it is usually very public and serious. What happens when marketing goes wrong may be less dramatic but sometimes the problems are difficult to fix once the damage is done. http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/7B13D5942C85AD5A802576D3005FCB0B!OpenDocumentRecent market research by Marketing Sherpa found that 32 per cent of buyers said email was their favored method for receiving product/services information.http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/3649082A3940F3B9802576C7005586EF!OpenDocumentMuch online marketing discussion today revolves around the world of blogs and social networks. Most client discussions don’t. In the B-2-B marketing space, adoption of new ideas is notoriously slow...http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/A3BD04FB94834BC7802576CD005B47EC!OpenDocumentAre marketing involved in the decision to buy and instal menu driven telephone services.http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/8008D4205056D92E8025765E002FBE91!OpenDocumentVideo clips on websites, albeit more visionbite than expensive TV advertising featurette, are gaining converts –but we also have to consider our audience. Are their browsers switched on?