Technical Marketing Ltd The latest news from Technical Marketing Ltd http://www.tmlserver.co.uk/tmlnews.nsf/newslist!OpenView Technical Marketing Ltd http://www.technicalmarketingltd.com/grafix/TMLlogoRSS.gif http://www.technicalmarketingltd.com 88 25 Talking about technical marketinghttp://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/D3FB2D41145662CD802579980035BF94!OpenDocumentWhy is it consumers will pay a premium price for a product far in excess of its intrinsic cost?Trade press - the quality publicationshttp://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/13747119DC6CFE5D8025798F003F5854!OpenDocumentDespite the growth of online news and failure of some established trade journals, there is still a proliferation of titles. So what has happened?The changed role of trade presshttp://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/320541811EAC1C9A8025798A003E8085!OpenDocumentDespite the growth of online news and failure of some established trade journals, there is still a proliferation of titles. So what has happened?No time for the detailhttp://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/4621D0FAF0CF6528802579820035CAD2!OpenDocumentDespite, or perhaps because of, the proliferation of productivity devices and applications fewer people now appear to have time to look at any detail.Is Facebook important to your marketing communications programme?http://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/D0C829714FF0BAEC8025796F003EF055!OpenDocumentFacebook seems to be a bit like Marmite. You either like it or hate it.Innovate or diehttp://www.tmlserver.co.uk/tmlnews.nsf/tmlblog/30A738EFDC9CF2538025796B0038CB5B!OpenDocumentNew product development is the lifeblood of a business. Failure to innovate will result in stagnation and eventual decline.