Talking about technical marketing 02/02/2012 Why is it consumers will pay a premium price for a product far in excess of its intrinsic cost? ... Read more... Trade press - the quality publications 24/01/2012 Despite the growth of online news and failure of some established trade journals, there is still a proliferation of titles. So what has happened? ... Read more... The changed role of trade press 19/01/2012 Despite the growth of online news and failure of some established trade journals, there is still a proliferation of titles. So what has happened? ... Read more... No time for the detail 11/01/2012 Despite, or perhaps because of, the proliferation of productivity devices and applications fewer people now appear to have time to look at any detail. ... Read more... Is Facebook important to your marketing communications programme? 29/12/2011 Facebook seems to be a bit like Marmite. You either like it or hate it. ... Read more... Innovate or die 19/12/2011 New product development is the lifeblood of a business. Failure to innovate will result in stagnation and eventual decline. ... Read more... Ready to launch a new product? 15/12/2011 New products are at the heart of any integrated marketing strategy. ... Read more... Logo as an expression of brand identity 08/12/2011 Because of their essentially visual form, logos exert considerable influence on the way that customers perceive and react to a brand. ... Read more... Integrating a social media component to the marketing communications plan 01/12/2011 Including social media as a component of an integrated marketing communications programme that also includes traditional media, web site and email campaigns should start with some research ... Read more... Do you know what is driving your market? 24/11/2011 Like the product life cycle, complete markets or market sectors can also progress through different stages over time. ... Read more... Making the most of databases 14/11/2011 Data collated to understand and predict customer demand has become an important issue in ensuring the right product is in the right place at the right time. ... Read more... Including social media as part of the marketing mix 08/11/2011 Some companies are thinking it maybe time to include a social media strategy as part of an integrated marketing communications programme. ... Read more...