Marketing to a budget or on a budget? 05/03/2010 In these times of economic gloom sound marketing advice, based on research, is to maintain the marketing activity while the financial management tendency, based on prudence, is to cut marketing expenditure. ... Read more... Engineering marketing plans 25/02/2010 When major engineering projects go wrong it is usually very public and serious. What happens when marketing goes wrong may be less dramatic but sometimes the problems are difficult to fix once the damage is done.  ... Read more... Research shows e-mail still popular with buyers 18/02/2010 Recent market research by Marketing Sherpa found that 32 per cent of buyers said email was their favored method for receiving product/services information. ... Read more... Reaching B-2-B target audiences with Web 2.0 tools 11/02/2010 Much online marketing discussion today revolves around the world of blogs and social networks. Most client discussions don’t. In the B-2-B marketing space, adoption of new ideas is notoriously slow... ... Read more... Who sold you this then? 04/02/2010 Are marketing involved in the decision to buy and instal menu driven telephone services. ... Read more... Are your readers switched on? 28/01/2010 Video clips on websites, albeit more visionbite than expensive TV advertising featurette, are gaining converts –but we also have to consider our audience. Are their browsers switched on? ... Read more... B-2-B slow to change marketing priorities 21/01/2010 B-2-B marketing has been slow to appreciate the business benefits of these new Internet based opportunities and continued to support established communication tools. ... Read more... Is video coming to your web site? 14/01/2010 Market research in the USA suggests greater response for web sites using video compared to sites without video. ... Read more... Press release work for social media too 31/12/2009 Although press releases lack the newness and novelty of social media what is basically an old idea actually works well in these new communication channels. ... Read more... Press Releases are good for search 30/12/2009 Press Releases can be great for search, notjust for conveying their own intrinsic news message, but the benefit derived from driving web site traffic and search ... Read more... Looking back at marketing in 2009 24/12/2009 Looking back across Technical  Marketing Diary blogs in 2009 certain themes can be seen to emerge, in a year that was one of unrelieved economic gloom and one still with no obvious signs of recovery. ... Read more... Saying what you mean 17/12/2009 Marketing and PR however are not exempt from generous descriptions of their client's products. ... Read more...