Making PR work for your business 02/09/2010 Many clients do not get PR. They neither understand how it operates or what it can do for their business. ... Read more... Do it yourself or hire a professional? 27/08/2010 Discussion groups this week have highlighted two different skills related areas under challenge from non-specialists. ... Read more... We spend 7 hours a day consuming media 19/08/2010 Research announced today by regulator Ofcom suggests people in the UK spend seven hours a day watching TV, surfing the net and using mobile phones - often all at the same time! ... Read more... Marketing budgets must evolve 12/08/2010 As marketing communications methods evolve, it is essential that marketing budgets change too. ... Read more... Time for marketing marketing 06/08/2010 Most marketers are so busy marketing to their customers that they can overlook other important audiences. ... Read more... Market Research can avoid wasting money 29/07/2010 Several times a day we are invited to participate in consumer market research, but few b-2-b companies think market research is important. ... Read more... Does your logo size up? 21/07/2010 For years, SME company logos evolved from the artistic doodles of the company's founder, only to be left unchanged for fear of losing 'brand awareness'. Even professionally-created graphic logo-types are often maintained past their technological sell-by date.  ... Read more... Losing sight of your customer 14/07/2010 We all know that the term 'marketing' is synonymous with 'communication'. If the communication channels are inappropriate or misdirected, the central purpose of marketing any product or service is lost.  ... Read more... Don't let software tools drive marketing activity 08/07/2010 The availability of software tools tends to encourage some people to think they now possess the knowledge, capability and skills to successfully accomplish work they have no training in. ... Read more... Are blogs changing PR? 24/06/2010 According to emarketer "Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae." ... Read more... Feature v Benefits 15/06/2010 All too often businesses promote product features while customers are actually seeking benefits.. ... Read more... Content marketing - a new specialism? 11/06/2010 The Internet is probably currently responsible for creating more specialist jobs than any other business sector. Today there are niche specialities – SEO, usability testing, hosting, CMS software, social media consultants and now content marketing specialists... ... Read more...