Technical Marketing Ltd The latest news from Technical Marketing Ltd http://www.tmlserver.co.uk/tmlnews.nsf/newslist!OpenView Technical Marketing Ltd http://www.technicalmarketingltd.com/grafix/TMLlogoRSS.gif http://www.technicalmarketingltd.com 88 25 Virtual News Office techniques used to spread the word about equipment repairshttp://www.tmlserver.co.uk/tmlnews.nsf/newslist/30D93F1F42AFB6D680257425005F0393!OpenDocumentThe problem was simple: how to inform a diverse group of people in different locations about a faulty piece of equipment and track the progress of the repair? The China syndromehttp://www.tmlserver.co.uk/tmlnews.nsf/newslist/44CE37FBE118B7F28025742500603314!OpenDocumentThe early part of my career was concerned with new product development. As a product manager I conducted the whole process from initial concepts and market research, through design and development, into manufacture and eventually a product launch. Our b-2-b marketing clients today generally do not have a product development process.Putting lipstick on a pighttp://www.tmlserver.co.uk/tmlnews.nsf/newslist/DCF23F4A3C1453FA80257425006002AE!OpenDocumentThe sub prime mortgage crisis seems to have been the catalyst for the huge losses recently incurred by banks, the first run on a British bank for a hundred and fifty years or so , collapse of a major US financial institution and the prospect of worse to come. How much of this I speculate is due to an inappropriate application of marketing techniques.Immediate post sales supporthttp://www.tmlserver.co.uk/tmlnews.nsf/newslist/6D781956FF82724280257425005DE5CB!OpenDocumentWe hadn’t planned to buy new light fittings, or luminaires to give them their correct name, but a visit to a local DIY store of the type that we once called ‘sheds’ hastened a decision that we had apparently been contemplating for some months to upgrade lighting in the home. Why do companies continue to exhibit themselves?http://www.tmlserver.co.uk/tmlnews.nsf/newslist/DC52F939B8DFAAAB80257425005DAD98!OpenDocumentDriving away from the National Exhibition Centre in Birmingham after a brief visit to a relatively small exhibition with a focus on a niche sector of the industrial components market, I wondered as always, about the marketing value of exhibitions.Technical Marketing Appointed by Theatreplan Consultantshttp://www.tmlserver.co.uk/tmlnews.nsf/newslist/687BF97FBEEA17F98025742500606642!OpenDocumentTheatreplan LLP, the London-based firm of theatre consultants, has appointed Technical Marketing to assist with their on-going marketing planning and implementation.