The latest news from Technical Marketing Ltd http://www.tmlserver.co.uk/tmlnews.nsf/newslist!OpenView http://www.technicalmarketingltd.com/grafix/TMLlogoRSS.gif http://www.technicalmarketingltd.com 88 25 http://www.tmlserver.co.uk/tmlnews.nsf/newslist/6E8E14C70F0EBB43802575D900523B76!OpenDocumentMany clients do not get PR. They neither understand how it operates or what it can do for their business.http://www.tmlserver.co.uk/tmlnews.nsf/newslist/AB60EF1FB00A1142802575E10035548D!OpenDocumentWhite Papers, if understood at all in the UK, probably suggest a government consultation document.....but in industrial circles, more so I suspect, in America they are recognised as a means of providing a briefing such as introducing a new technology or manufacturing concept.http://www.tmlserver.co.uk/tmlnews.nsf/newslist/465A9FCEF5B6D322802575E10033A08B!OpenDocumentWe find ourselves trading in extra ordinary financial times... Research by Harvard Business School has shown that it is essential to maintain marketing spending, even more so in a recession and to emphasise core values.http://www.tmlserver.co.uk/tmlnews.nsf/newslist/D9518C3D50AE79DD802575CF00314DDB!OpenDocumentExhibitions make a big call on marketing budgets once space, design, give-aways, shipping costs, travel, accommodation and entertainment are factored in...http://www.tmlserver.co.uk/tmlnews.nsf/newslist/09149227EA62A1EE802575CF0030069F!OpenDocumentOne marketing guru states without reservation that unless you are using at least 8 different marketing techniques then your marketing strategy needs an overhaul...http://www.tmlserver.co.uk/tmlnews.nsf/newslist/07EEFC5AE3771BB5802575CF0031BBB0!OpenDocumentJust over 9 years ago the so called 'dot com' bubble burst wiping trillions of dollars off the valuation of NASDAQ listed companies, many of them internet sites without any discernible business model or source of funding other than investment funds...